"Let them be small" is the vocation of Oobi who believes that childhood is beautiful and colorful and they must therefore enjoy it to the fullest.

This brand offers retro, fun and cute items to make magical girls' lives. Oobi is an Australian clothing brand created by Alexandra Riggs.On the past few years, the brand has been known for its popularity, notably winning the award for "children's clothing for Australia". From 2008 to 2012 by KidStyleFile website